How To: Master Sales Floor as a GSS at Cracker Barrel

I, Mary Beau, promise to work on engaging with guests better from here on out. To help drive sales, I will script the featured products from our sales floor including, but not limited to, our amazing deals in our clearance section, many of our unique products on Main Street, and any of our special sales and 'contests' going on.

I can begin with something as simple as "Hi, how has your day been?" or "What brings you into Cracker Barrel?" to begin the conversation. If any of the guests admitted to me that they are having a rough day, I can respond with something as simple as "I get that. I have rough days, too. How about we check out some of the candy and sodas we have here. Sugar is often the best medicine."

If a guest mentions that they came into Cracker Barrel simply for the food, I can direct them to our food wall where they can find our pancakes, syrup, apple butter, fried apples, and many more that are the same as what they will find once they get their seats. These items are perfect to take home and carry on that taste of Cracker Barrel.

If a guest comes in and is looking around, without interest in the main dining room or the food, I again can start by asking them how their day was and continue the conversation by asking: 'Who are we shopping for today?" If the guest response with something like "Oh, I am just looking." I can continue to explain some of our amazing deals that are NOT where they are looking, such as talking about Main Street when they are in clearance or vise versa. I could also reinforce the signs that are up in that area to remind them of the great deals we have going on.

Then, I can ask them if they is anything in particular that they are looking for. They will often answer "no". Then I can ask if they would like a basket to help carry their findings, especially if they have already found a few things, and then I can leave them be with something simple like "If you need me, my name is Mary and you can find me by the host stand." Or wherever I am stationed.

You see, talking to guests is not difficult of a task in the slightest, but it takes much work and concentration to get the job done correctly. If none of these techniques work then I as the employee must understand that the guest does not need help and will be just fine looking around by themselves. I might want to check back on those that seem to be deciding what to get, and I need to remember that there is always more that can be added on to any sale. There is always more that will go great with one gift, or will help make one purchase just that bit better for the guest.